SEO keywords play a pivotal role in promoting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a word or phrase that people type into search engines when they are trying to find a unique service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords to position websites.

The power behind SEO keywords lies in their ability to connect what users are searching for what is an SEO keyword to the content that is available on your website. Effectively using these keywords will help lure the right audience and boost the likelihood of turnover.

Having established what we mean by the term of an SEO keyword, let's look at how to use keywords efficiently. maximizing the use of keywords demands a balance. You want to include relevant keywords to attract search engines but not overuse your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are spots where search engines often look.

Moreover, it's critical to choose keywords that align with your target audience. This implies understanding how they communicate, their internet search habits and their demands.

To sum up, a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a vital tool in achieving success in the competitive world of digital marketing. However, its full potential can only be unlocked when used correctly.